Your brand is already being built.
A 45-minute live session for the founders and operators in your room. No pitch. One framework. They leave with clarity.
Three shifts
in 45 minutes.
Not slides. Not motivation. A diagnostic lens they can apply to their own brand the minute they leave the room, and a short live exercise that gets everyone in the session talking.
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01
The Focus Star.
A five-dimension positioning framework. One-page worksheet they fill in during the talk. They leave with a first draft of their own positioning, not a theory about positioning.
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02
The Bubble Effect.
Why their brand is either building trust or breaking it. Every day. Whether they show up or not. Once they see it, they cannot unsee it.
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03
One honest answer.
To "what do you actually do?" that doesn't make them cringe. The version they can say out loud, at a dinner, without apologising for it.
45 minutes,
live, on-site.
A short talk, a live exercise, and a Q and A. Built to work in a coworking lounge, an offsite room, or a founder community event. Participants leave with a worksheet and a reading list, not a sales deck.
The talk comes from fifteen years of brand strategy across six countries, and a framework built for the person who is great at what they do but has never had to explain it out loud.
Strategist,
not motivational speaker.
Florian Philippe is a brand strategist based in Los Angeles. He has worked with founders, executives, and companies across six countries. He runs the Brand Therapy process, a clarity method for the people who already know what they are worth but have not built the brand that says it yet.
The talk is what Florian brings into the room when there is time for one shift, not six weeks of work.