Founders.
Preparing for demo day, fundraising, launch, repositioning, or a more serious audience.
Free for LA-area coworking spaces and founder communities
Brand clarity for founders who need sharper positioning.
A 45-minute Brand Therapy session for coworking spaces and founder communities. Members work through a practical diagnostic to sharpen their marketing strategy: what they do, what makes the offer different, and why the right people should choose them. No sales pitch.
0
Sales pitches. The session is the value.
45
Minute working session for a founder room.
3-5
LA-area rooms in the first invitation wave.
Who it is for
For people whose marketing undersells the difference.
The session is useful when members have real expertise, but the way they explain it makes the offer too easy to compare.
Consultants.
Clear in conversation, harder to package online. That gap makes trust work harder than it should.
Operators.
Selling, hiring, partnering, or building trust before a larger brand system exists.
Not louder marketing. A sharper reason to be chosen.
Website
Does the page make the offer easier to choose, not just easier to understand?
Deck
Does the story show why this option beats the nearest alternative?
Pitch
Can they name the difference quickly, without shrinking the work or explaining for five minutes?
And AI in all this?
AI optimizes everything except what makes you different.
Ask AI what sets you apart and it hands you an average. The real answer is human work, and that is what Brand Therapy is for. You leave with a Brand OS: AI-ready brand guidelines that teach any tool to create and replicate your brand consistently.
AI can build the brand. It still cannot decide what the brand is.
What happens
A working session, not a lecture.
The session moves from brand basics to point of difference to a positioning sentence they can actually use. Members do the work in the room, so the takeaway is not abstract.
01
What a brand actually is.
The opening exercise separates the logo from the reputation people attach to it. Simple distinction. Big cleanup.
02
What people read first.
Website, deck, pitch, tone, profile. The room names the signals doing the work before anyone explains the product.
03
Where the founder fits.
Some brands need the founder visible. Some need the founder quieter. Early-stage trust has to come from somewhere.
04
What makes the offer different.
The Focus Star gives the room five edges to test: product, people, purpose, promise, and personality.
05
What to narrow first.
The audience work shows why sharper does not mean smaller. Specificity creates the first clear tribe.
06
What sentence survives.
Each person leaves with a cleaner answer to: what do you do, for whom, and why should anyone care?
The format
A clear event slot. Low lift for the host.
You provide the room and basic setup. I bring the session, the prompts, and the worksheet. For this first LA run, it is free because the goal is to work with strong rooms, learn what lands, and make the next version sharper.
- Duration
- 45 minutes plus Q&A
- Setup
- Room, screen, chairs
- Ideal room
- 15 to 80 people
No sales pitch at the end. The room gets the framework.
Anyone who wants the worksheet or Brand Therapy Weekly can opt in afterward. That is the whole follow-up.
Who brings it
A strategist leading a working session, not a keynote circuit.
Florian Philippe is a Los Angeles-based brand strategist and creator of the Brand Therapy process. His work helps founders and teams turn taste, expertise, and hidden standards into positioning, language, and creative direction that make the work easier to choose. This session is a room-sized version of that process: the same diagnostic pressure, translated into 45 minutes a founder community can use.
15+
Years leading brand, marketing, and creative strategy across in-house, agency, and founder-side work.
6
Countries lived and worked in, which matters when brand decisions depend on context instead of copying the local loudest voice.
25+
Companies and client brands shaped through positioning, strategy, language, identity, and go-to-market work.
Book the talk
Bring a practical positioning session to your room.
Email the venue or community name, a rough date window, expected headcount, and a one-line read on who is usually in the room. I will send back the session fit, the promo blurb, and the on-site needs.
